Firestone
FS592 + FD694. Better together — a product-accurate automotive campaign built with generative AI.
The brief
Present two commercial tires as one system — the FS592 up front, the FD694 behind the cab. Commercial tires are specific: tread pattern, sidewall lettering, wheel construction. An impressive film still fails if those details drift between shots.
The idea
Follow one truck across a changing American landscape. The truck proves the system first; then the camera moves close and reveals the products responsible for it. Not competing heroes — a relationship. FS592 + FD694, better together.
Accuracy as discipline
A model sheet locked the truck as a character: a candy-apple-red tractor, a white 53-foot trailer, each tire held to its correct axle. The hardest AI work wasn't the first impressive frame — it was preserving decisions across angles and generated motion. The fix was usually fewer references, each with clearer authority.
The outcome
A photorealistic spec campaign that proved an AI-assisted commercial can be directed around real product constraints. Two products, two responsibilities, one fleet moving forward.
